South African Breweries(SAB) invite unemployed youth who have the necessary qualifications to apply for Learnerships programme 2025
Closing date: Not Specified.
Location: South Africa.
Duration: 12 months contract
Are you passionate about sales, marketing, and customer service? Looking to kickstart your career with one of South Africa’s top beverage companies? South African Breweries (SAB) is offering exciting learnership opportunities for 2025! This structured training program is designed to develop your skills in sales, customer relationship management, and business development, while giving you hands-on experience in the fast-paced alcohol beverage industry.
Purpose of the SAB Learnership Program
The primary goal of the SAB Learnership 2025 is to implement a market-driven, differentiated service model that strengthens SAB’s competitiveness within the Tavern Class of Trade. Learners will contribute to sustainable brand growth, increased market share, and enhanced corporate reputation through targeted customer engagement and trade execution strategies.
Key Skills & Competencies Required
1. Commercial Aptitude
- Understanding of the sales and marketing value chain
- Ability to gather and use competitor intelligence
- Strong grasp of profitability, pricing strategy, product mix, and merchandising
2. Customer Focus
- Build and maintain strong relationships with customers
- Prioritize customer satisfaction and loyalty
- Collaborate with tavern owners to deliver win-win solutions
3. Accountability
- Demonstrate responsibility and ownership of tasks
- Maintain high standards of integrity and performance
- Driven to achieve personal and team goals
4. Flexibility
- Adapt quickly to changing environments
- Willingness to work weekends, public holidays, and non-traditional hours
5. Sales Skills
- Identify and leverage customer needs and opportunities
- Confidently present SAB’s value proposition and close sales
- Use effective communication to build rapport and secure commitment
6. Planning and Organization
- Support sales leads with tailored planning
- Execute detailed customer plans to exceed expectations
- Maintain accurate and timely administrative records
7. Customer Development
- Strengthen relationships with tavern owners
- Conduct regular customer visits and maintain service quality
- Drive consistent weekly purchases from SAB
Learnership Responsibilities
AMPPS Execution (Availability, Merchandising, Price, Promotions, Space):
- Ensure 100% stock availability through proactive outlet planning
- Implement merchandising in line with In Trade Execution Guidelines (ITEG)
- Monitor and maintain promotional price points
- Maximize shelf space and brand visibility for optimal volume growth
Asset Management:
- Manage SAB refrigeration units and permanent POS assets
- Verify asset usage and assist customers with stock rotation
- Conduct asset surveys and ensure adherence to SAB standards
Minimum Requirements to Apply for SAB Learnership 2025
- National Diploma or Degree (relevant fields preferred)
- Valid, unendorsed Code 8 Driver’s License
- Basic computer literacy (Microsoft Office proficiency)
- Strong knowledge of local areas and tavern trade landscape
- Ability to work flexible hours, including weekends and holidays
- Must pass a driver’s assessment test as part of the selection process
Why Choose the SAB Learnership Program?
- Gain hands-on experience with one of South Africa’s leading brands
- Receive structured training in sales, marketing, and trade execution
- Build a professional network and open doors to future employment opportunities
- Learn how to manage customer relationships and drive business results
How to Apply
Click here to apply online for the SAB Learnerships programme 2025